my poster is a typography experiment, with the words ‘Lets beat the meat’. The phrase aims to make people think about meat consumption and reducing it. It also refers to the British slang for male masturbation ‘beat the meat’ which is the ultimate way of being ‘in touch’ with yourself. The typo is made from a collage of different meat items like ‘steak’, ‘bacon’, ‘chicken sausage’ etc…. And as an added element, there are a pair of cow eyes looking at you to reinforce both the messages.